A budget spending too much on the wrong clicks
A Canadian retailer approached Digict with a clear objective: increase online sales through PPC advertising while making its advertising budget more efficient. The client wanted to attract more relevant potential customers, reduce wasted spend on low-value traffic, and improve the number of visitors who ultimately converted.
Digict developed a data-driven PPC strategy focused on improving performance at every stage of the customer journey — from keyword selection and ad engagement to landing-page experience and conversion.
Optimising the complete customer journey
Rather than chasing clicks alone, Digict improved every stage of the PPC journey — from the initial search to the final conversion — so that paid traffic turned into valuable customer actions.
Keyword research & targeting
Detailed keyword research identified the search terms most relevant to the retailer's products and customers. High-intent keywords were prioritised and low-value terms excluded, directing budget toward users most likely to buy.
Ad copy optimisation
More relevant, compelling ad copy was built around keywords and customer intent — clear headlines, strong product messaging and calls to action — with variations tested to find the strongest performers.
Landing page optimisation
Landing pages were reviewed to stay relevant to the ads, easy to navigate and conversion-focused, giving visitors a seamless path to the right products and checkout.
Continuous optimisation
Performance was monitored on an ongoing basis: search terms and conversion data were analysed, ads tested, bids adjusted and targeting refined as new insights emerged.
Key Steps Delivered
Digict improved PPC performance by focusing on the full journey from search to conversion:
- Detailed keyword research into the most relevant search terms
- Prioritising high-intent keywords for likely buyers
- Excluding irrelevant, low-value search terms
- Reducing wasted spend by focusing the budget efficiently
- Writing relevant, compelling ad copy from customer intent
- Clear headlines, product messaging and strong calls to action
- A/B testing ad variations to find top performers
- Aligning landing pages with the ads for relevance
- Making landing pages easy to navigate and conversion-focused
- Ongoing analysis, bid adjustment and keyword refinement
Paid traffic turned into valuable customer actions
The combination of targeted keywords, stronger messaging, optimised landing pages and continuous management helped the retailer build a far more efficient PPC strategy.
Campaign efficiency
- More relevant traffic from users with stronger purchase intent
- Reduced wasted spend through better keyword targeting
- More engaging and relevant advertisements
- A smoother journey from ad click to product page and conversion
- Improved efficiency through ongoing testing and optimisation
- A scalable PPC strategy refined continuously using campaign data
Cost efficiency
Full-funnel gains
Digict didn't just chase clicks — they rebuilt our entire PPC funnel. Our budget finally works, and every stage from search to checkout now drives real sales.